Google Business Profile + Social Media Posting Guide
Setup steps for Google Business Profile, Instagram, TikTok, Pinterest, Facebook, Threads, and X + a 30-day posting calendar optimized for Philippine audiences
What you’ll learn in this guide
This Google Business Profile + social media posting guide for Philippine SMEs walks you through claiming and optimizing your Google listing, setting up key platforms (Instagram, TikTok, Pinterest, Facebook, Threads, and X), and following a 30-day posting calendar built around practical PH engagement patterns.
If you’re also building your online discovery and sales channels, see our Shopee, Lazada, TikTok Shop Guide, Grab & Foodpanda Business Guide, and Payment Processors Guide.
For audience growth and repeat customers, you can also explore the Follow for Follow community and StampCircle.
Quick Strategy (PH-Optimized)
Focus on local discovery first
Google Maps + Facebook + Instagram are usually the fastest visibility wins for local PH businesses.
Use simple content pillars
40% tips/education, 30% promos, 20% engagement, 10% behind-the-scenes.
Post at practical PH times
A common starting point: Facebook 7–11 AM; Instagram mid-morning; test & adjust weekly using insights.
Platform Setup Steps
Google Maps (Business Profile)
Instagram & Threads
TikTok
Facebook Page
X (Twitter)
Calendar Overview
Consistency
Post Mon–Fri for reach; weekends for fun/community content.
Repurpose
Turn one IG Reel into TikTok, FB Reels, and a short X/Threads post.
Measure & Adjust
Review weekly insights; double down on top-performing themes.
🗓️ 30-Day Posting Calendar (Template)
| Day | Date | Theme | Content Type | Platforms | Example Caption |
|---|---|---|---|---|---|
| 1 | 1 | Local Tip | Reel/Carousel | IG, TikTok, FB | “Quick morning coffee hack at [Business]! ☕ Save this for later.” |
| 2 | 2 | Behind the Scenes | Photo | IG, Pinterest, FB | “Setting up today’s specials behind the counter. What’s your go-to order?” |
| 3 | 3 | Poll | Story/Poll | IG Stories, Threads, X | “Sweet or savory? Vote now!” |
| 4 | 4 | Promo | Video | FB, IG, TikTok | “Buy 1 get 1 stamp free today only! Tag a friend.” |
| 5 | 5 | Customer Story | Testimonial Post | All | “Shoutout to [Customer] for 10 visits this month! ❤️” |
| 6 | 6 | Q&A | Live | IG, FB | “Ask us anything about [service] live at 8 PM.” |
| 7 | 7 | Fun Challenge | Meme/Reel | TikTok, X, Threads | “Weekend vibe: Recreate our signature pose! 😂” |
| 8 | 8 | Tip Series Pt 1 | Carousel | IG, Pinterest | “3 ways to [benefit] faster. Swipe ➡️” |
| 9 | 9 | BTS | Video | IG, FB | “How we source fresh ingredients daily.” |
| 10 | 10 | Flash Sale | Post | FB, Google Update | “20% off until noon! Map pin in bio.” |
| 11 | 11 | Tip Series Pt 2 | Reel | TikTok, IG | “Pro tip #2: [Quick win].” |
| 12 | 12 | UGC | Repost | All | “Loving your shares! Repost with credit.” |
| 13 | 13 | Education | Infographic | Pinterest, IG | “[Fact] about [industry]. Did you know?” |
| 14 | 14 | Engagement | Quiz | Threads, X | “Guess the next flavor? Reply below!” |
| 15 | 15 | Loyalty Focus | Carousel | All | “Earn your 5th stamp free! How it works.” |
| 16 | 16 | BTS | Photo | IG, FB | “Team meeting vibes. 💪” |
| 17 | 17 | Poll | Story | IG, Threads | “New menu item: Yes or no?” |
| 18 | 18 | Promo | Video | TikTok, FB | “Loyalty double stamps weekend!” |
| 19 | 19 | Tip | Reel | IG, TikTok | “[Seasonal tip] for busy days.” |
| 20 | 20 | Customer Feature | Post | All | “[Local shoutout] loves our [product]!” |
| 21 | 21 | Fun | Meme | X, Threads | “When Monday hits but coffee saves it. 😅” |
| 22 | 22 | Q&A | Live | FB, IG | “Loyalty program questions? Join live.” |
| 23 | 23 | Series Pt 3 | Carousel | Pinterest, IG | “Top 3 [benefit] hacks.” |
| 24 | 24 | Promo | Post | Google, FB | “Mid-month deal: Free upgrade.” |
| 25 | 25 | UGC Call | Story | All | “Share your visit for a feature!” |
| 26 | 26 | Education | Video | TikTok, IG | “Why loyalty matters for [business type].” |
| 27 | 27 | Poll | Post | Threads, X | “Best time to visit? Morning or eve?” |
| 28 | 28 | BTS Wrap | Reel | IG, TikTok | “Week 4 highlights from the team.” |
| 29 | 29 | CTA Strong | Carousel | All | “Visit this week & stamp up! Link in bio.” |
| 30 | 30 | Recap/Tease | Post | FB, IG, Google | “Month recap + next month sneak peek. Thanks for engaging!” |
Tip: Replace the “Date” column with your actual month (e.g., January). Use the same theme sequence monthly for consistency.
📈 Tracking & Tips
Start simple: Monitor reach and engagement weekly, then boost your top posts and repeat your best-performing themes. If you’re a PH cafe/spa/clinic/retail shop, emphasize repeat customers via loyalty hooks and Google reviews for local SEO.